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Keywords: User motivation
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Journal Articles
Vroom’s expectancy theory to motivate academic library users in India using grounded theory approach
Global Knowledge, Memory and Communication (2019) 68 (4-5): 300–322.
Published: 20 December 2018
..., instrumentality and valence. The findings are based on the grounded theory approach which is an inductive approach. Alternate research methodologies, both inductive and deductive, need to be used to strengthen the external validity. Practical implications The understanding of user motivation through Vroom’s...
