... University libraries User perceptions Social media technologies Library promotional tools Marketing techniques Marketing tools User opinions Libraries allocate large financial inputs to acquire/subscribe to information sources in both print and digital formats. Library users need to be aware...

... (Willis, 2008). The effective use of SNS is highly beneficial for organizations. Yet, the acceptance and adoption of these social technologies are influenced by user perceptions, attitudes and beliefs towards the technology. Any information system could offer value to a person, institution or country...

... of perception. Originality/value The paper is of value because understanding of users' perceptions is vital for services and information resource improvement. The public library system in Kenya has witnessed a vast growth of branch libraries since independence in December 1963. This has led to an upsurge...