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Keywords: Valence
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Journal Articles
Vroom’s expectancy theory to motivate academic library users in India using grounded theory approach
Global Knowledge, Memory and Communication (2019) 68 (4-5): 300–322.
Published: 20 December 2018
... analysed in three stages, i.e. open coding, axial coding and selective coding, to identify concepts of Vroom’s theory and integrate them into a theoretical model. Findings The components of Vroom’s theory, i.e. motivation, expectancy, instrumentality and valence were generated from data. The motivation...
