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Keywords: Vietnamese tourism
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Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (1-2): 510–532.
Published: 11 July 2024
... countries. Notably, the study uncovers distinct cross-cultural variations in this impact. Originality/value This investigation contributes to the existing literature by spotlighting the differential effects of e-WOM in the Indian and Vietnamese tourism sectors, thereby providing valuable insights...
