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Keywords: Virtual try-on technology
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Journal Articles
Global Knowledge, Memory and Communication (2025) 74 (1-2): 147–165.
Published: 19 January 2023
...Urvashi Tandon Purpose The purpose of this study is to develop an empirical model by understanding the relative significance of interactive technological forces, such as chatbots, virtual try-on technology (VTO) and e-word-of-mouth (e-WOM), to improve interactive marketing experiences among...
