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Journal Articles
Global Knowledge, Memory and Communication (2025)
Published: 01 October 2025
...Nitesh Kumar Verma; Manoj Kumar Verma; Sagar Singh Kushwaha Purpose The study aims to evaluate the growth and trends of YouTube’s Massive Open Online Course ( MOOC ) content, leveraging Google Trends ( GT ) data and sentiment analysis. It investigates patterns in content creation, public interest...
Journal Articles
Journal Articles
Global Knowledge, Memory and Communication (2019) 68 (6-7): 471–490.
Published: 31 May 2019
...Basil Alzougool Purpose The purpose of this study is to explore the use and continued intention to use six social media applications (SMAs) (i.e., Facebook, Twitter, YouTube, LinkedIn, Skype and Instagram) by small- and medium-sized enterprises (SMEs) in Kuwait. Design/methodology/approach...

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