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Keywords: Young Indian consumers
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Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (3-4): 1503–1523.
Published: 09 July 2024
...Devkant Kala; Dhani Shanker Chaubey Purpose This study aims to explore the influence of external factors and the characteristics of young Indian consumers on their behavioral intention toward fashion clothing rental (FCR), using the theory of reasoned action (TRA) as a theoretical framework...
