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Keywords: Consumers’ loyalty
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Journal Articles
Research on factors influencing consumers’ loyalty towards geographical indication products based on grey incidence analysis
Available to Purchase
Journal:
Grey Systems: Theory and Application
Grey Systems: Theory and Application (2017) 7 (3): 397–407.
Published: 06 November 2017
.... With analysing four teas, i.e., Lu’an Gua Pian, Huoshan Huangya, Huangshan tribute chrysanthemum and Yuexi Cuilan, this paper measures the factors strengthening consumers’ loyalty and examines how much impact these factors have. Design/methodology/approach This paper is characterised as an exploratory...
