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Keywords: Digital marketing analysis
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Journal Articles
The grey edge: how grey system theory redefines online advertising performance metrics
Available to Purchase
Journal:
Grey Systems: Theory and Application
Grey Systems: Theory and Application (2025) 15 (4): 755–770.
Published: 12 August 2025
... that the advertisement aligns well with the viewer’s interests. Online advertising Grey relational analysis (GRA) Grey clustering analysis (GCA) Entropy weight method (EWM) Digital marketing analysis Online advertising performance metrics Digital marketing creates new opportunities and challenges...
