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Keywords: Grey clustering analysis (GCA)
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Journal Articles
The grey edge: how grey system theory redefines online advertising performance metrics
Available to Purchase
Journal:
Grey Systems: Theory and Application
Grey Systems: Theory and Application (2025) 15 (4): 755–770.
Published: 12 August 2025
...). By addressing the challenges associated with incomplete data and small sample sizes, this study seeks to offer data-driven insights for marketing practitioners. Design/methodology/approach This study employs grey relational analysis (GRA) and grey clustering analysis (GCA) on real-world advertising data...
