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Keywords: Grey relational analysis (GRA)
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Journal Articles
The grey edge: how grey system theory redefines online advertising performance metrics
Available to Purchase
Journal:
Grey Systems: Theory and Application
Grey Systems: Theory and Application (2025) 15 (4): 755–770.
Published: 12 August 2025
...). By addressing the challenges associated with incomplete data and small sample sizes, this study seeks to offer data-driven insights for marketing practitioners. Design/methodology/approach This study employs grey relational analysis (GRA) and grey clustering analysis (GCA) on real-world advertising data...
Journal Articles
Form tolerance analysis and multi-parametric optimization of meso deep square hole EDMed on Inconel-718 plate using GRA method
Available to Purchase
Journal:
Grey Systems: Theory and Application
Grey Systems: Theory and Application (2021) 11 (4): 664–680.
Published: 03 December 2020
... Publishing Limited Licensed re-use rights only Electrical discharge machining (EDM) Square-shape brass electrode Material removal rate (MRR) Coordinate measurement machine (CMM) Grey relational analysis (GRA) Multi-parametric optimization Electrical discharge machining (EDM) is a spark...
