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Keywords: Online advertising campaigns
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Journal Articles
Journal:
Grey Systems: Theory and Application
Grey Systems: Theory and Application (2016) 6 (2): 233–245.
Published: 01 August 2016
.... But have the companies succeed in getting everything from this strong relationship? Are their online advertising campaigns getting to the right customers? Is there any connection between the social media engagement and the decisions users are taking? This is going to be shaped in this paper through a grey...
