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Keywords: Startups
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Journal Articles
Use of AHP and grey fixed weight clustering to assess the maturity level of strategic communication management in Brazilian startups
Available to PurchaseThiago Rodrigues Timóteo, Gustavo Tietz Cazeri, Gustavo Hermínio Salati Marcondes de Moraes, Tiago F.A.C. Sigahi, Lucas Gabriel Zanon, Izabela Simon Rampasso, Rosley Anholon
Journal:
Grey Systems: Theory and Application
Grey Systems: Theory and Application (2024) 14 (1): 69–90.
Published: 11 October 2023
... by Brazilian startups. Design/methodology/approach This study employed the analytic hierarchy process (AHP), survey and Grey Fixed Weight Clustering modeling techniques. Three experts with extensive academic and practical experience in the subject participated in the AHP process, providing their opinions...
