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This paper reports on the key lessons learned during the course of a randomised controlled trial of fruit tuck shops, in which 23 primary schools in the UK, in South Wales and the South‐West of England set up and operated a fruit tuck shop for one academic year. Fruit tuck shops were successfully introduced and sustained in over 80 per cent of the schools in the research project, and were generally found to be a manageable, low‐maintenance, sustainable enterprise that generated substantial benefits for the school community. The paper describes the experiences of schools in planning and running fruit tuck shops, and summarises the problems and benefits associated with them.

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