Using focus groups to explore children’s perceptions of smoking: reflections on practice

This paper reflects on the appropriateness of using focus groups with young children, based on a real life study carried out in Liverpool, UK which used 12, single‐sex focus groups (n=50, mean age=7) to explore children’s perceptions of smoking. The technique proved both useful and appropriate for young children, although in practice the groups needed more direction by the moderator than is thought to be ideal with adults. The findings produced by the study were comparable to those attained by other research methods. There was no evidence of over conformity as a range of responses were given, and the children appeared to enjoy the exercise, which encouraged spontaneity. We conclude, with certain preconditions, that focus groups with young children are a viable method for exploring young children’s perspectives but need to be small in number, homogenous and interactive, to maintain a high level of interest.