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Few developers of school‐based health education programs actively involve the primary and secondary target audience in their program’s development. Kidskin was a sun protection intervention study involving a cohort of 1,776 children recruited from 33 primary schools in Perth, Western Australia. A formative evaluation to develop the Kidskin sun safety classroom and home education program for grades 1 to 4 children and their families was conducted. Process data collected from teachers revealed high levels of satisfaction with the program with the majority agreeing that the activities were developmentally appropriate, effective and enjoyable for students. Mailouts to students’ homes, reinforcing sun safety messages, were used to successfully reach most students and their families during the summer school holidays.

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