Keywords: Advertising
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Journal Articles
Health Education (2015) 115 (6): 534–553.
Published: 05 October 2015
...Jessica Castonguay Purpose – Childhood obesity is a serious health concern (World Health Organization (WHO), 2013) and advertising exposure is known to be a contributing factor (Institute of Medicine (IOM), 2006). In recent years consumers have expressed an increased interest in products...
Journal Articles
Health Education (2014) 114 (2): 101–117.
Published: 28 January 2014
... in terms of the novelty of graphic warning labels in the USA. But further research is clearly warranted in face of such inconsistent evidence. © Emerald Group Publishing Limited 2014 Advertising Health Labelling Smoking Tobacco Tobacco is the leading cause of preventable...
Journal Articles
Health Education (2013) 113 (5): 420–432.
Published: 23 August 2013
...Jessica Castonguay; Christopher McKinley; Dale Kunkel Purpose The goal of this study was to assess the use of “health” messages in food advertising in the USA which target children. The aim was to determine if these messages indicate the promotion of a healthful product or are a marketing tactic...
Journal Articles
Health Education (2012) 113 (1): 18–27.
Published: 28 December 2012
...Barrie Gunter; Roger Dickinson; Julian Matthews; Jennifer Cole Purpose In the UK, advertising of infant formula products direct to consumers is not permitted. These products must be used on the recommendation of suitably qualified health or medical professionals. The aim of this study...
Journal Articles
Health Education (2011) 111 (1): 5–19.
Published: 04 January 2011
...Danika V. Hall; Sandra C. Jones; Donald C. Iverson Purpose In many countries there is emerging concern regarding alliances between the pharmaceutical industry and health non‐profit organizations (NPOs), and the increase of co‐sponsored marketing activities such as disease awareness advertising...
Journal Articles
Health Education (2000) 100 (1): 42–49.
Published: 01 February 2000
...Jane Sixsmith; C. Cecily Kelleher; Emer Crangle An advertisement explicitly depicting behaviours associated with transmission of HIV was developed with the aim of reminding people of the continued threat posed by the virus to health. Evaluation of the advertisement was carried out to assess its...
Journal Articles
Health Education (1997) 97 (5): 168–174.
Published: 01 October 1997
... of measures intended to make tobacco smoking less acceptable, less accessible and less affordable to young people. Such measures include raising the legal age of purchase, a substantial price rise over a period of years, a total ban on local tobacco advertising and specially funded initiatives in health...
Journal Articles
Health Education (1995) 95 (2): 17–21.
Published: 01 April 1995
... experience. We wrote a teaching pack which aimed to explore the political, environmental and health issues related to menstruation and sanitary wear[ 7 ]. Advertising Education Hygiene products Hygiene services Women Now that the local health authority has said it will no longer be able...
Journal Articles
Health Education (1994) 94 (1)
Published: 01 March 1994
...Deborah Jackson Suggests ways of alerting pupils to the insidious attempts of the tobacco industry to encourage them to smoke. Considers the part played by tobacco advertising in relation to the high percentage of cigarette smoking among children. Examines the evidence relating to three aims...

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