... theory, included audience research and applied the market segmentation process. The paper aims to discuss these issues. Design/methodology/approach – A systematic literature review retrieved a total of 1,495 identified articles; 565 duplicates were removed. The remaining 930 articles were...

... Implementation Theory Practice Learning organizations Theoretically and empirically based components of a “science of delivery” (Catford, 2009) for implementation of health‐promoting schools have been articulated in a complementary article (“Theoretical base for implementation components of health...

... research, was guided by theory, and was modified after pilot testing, suggested an effective use of program planning principles is key to the success of any school based health program aimed at achieving significant improvements in health behaviours of school‐aged youth. In a different vein, it may...