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Analyses apparently conflicting pressures on NHS personnel practitioners for both greater integration into the business and increased specialization, using Mid‐Essex Hospital Services, a second wave NHS Trust, as a case study. Reflects on how the personnel team have clarified their personal development agenda. Describes the framework used to help in this process which identifies an “expert plus” role, where personnel advisers are expected to have a core of specialist expertise plus process consultancy and general management skills. Outlines examples of development processes used by personnel advisers in Mid‐Essex Hospitals.

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