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Total quality management (TQM) programmes and “management of change” are procedures only as effective as the research which guides them and must rely on the commitment and support of employees. It is therefore essential not only to ensure this commitment but to“give ownership” of the process to employees by assessing their own priorities and needs within the context of TQM or team building exercises. Examines this process and demonstrates the importance of balancing organizational, employee and customer needs.

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