METANET: a five‐year Internet strategy

States that the rate of change of Internet technology is alarmingly high. The main question addressed in this article is: how can organizations cope whose main activities are not Internet‐technology related? METANET is a framework containing the concepts required to keep pace with the rapid evolution of Web applications. It has four main components: development, maintenance, tools architecture and organizational fit. A typology of Web applications and the development method allows IT departments to determine what types of Web applications they are ready to develop. Content maintenance models are set out. The necessary organizational structure is discussed. An architecture for efficient and productive corporate development tools is set out. To illustrate the concepts a prototype repository is discussed.