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Extensible Markup Language (XML) made its entry in the late 1990s, but will it deliver real strategic value to businesses? Applying Norman’s and Christensen’s technology s‐curve, XML‐related technologies are currently crossing the transition point, moving from an originally technology‐driven product to predominately customer‐driven, characterized by a more human‐centered product and/or service. A few application areas are developed based on XML technology to satisfy the changing business needs. Companies and organizations will continue to benefit in an ever‐increasing fashion from adopting these technologies as these XML‐related technologies grow and develop in response to the ever‐changing demands of businesses.

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