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In today’s dynamic and changing environment, companies have a strong need to create or sustain their competitive advantages. In order to be competitive, companies need to be responsive and closer to the customers, and deliver value‐added products and services as quickly as possible. Companies also need to be able to support organizational information needs faster and better than their competitors. These goals can be realized by applying two emerging information technologies: enterprise resource planning (ERP) supporting business process integration; and data warehousing supporting data integration. Companies with the further integration of ERP and data warehousing will have great advantages in the competitive environment. Two cases have been studied and presented to illustrate its values.

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