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Discusses the issues associated with a surge in information demand in a relatively small organization. Introduces the idea of imaging and text retrieval to handle information demand. Discusses the criteria used by the Compassion in World Farming (CIWF) organization to make its decision on selecting a product. Presents situations in which use of the imaging and text retrieval system has had significant impact on the day‐to‐day conduct of business in the organization.

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