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Volume 9, Issue 1
1 March 2001
This article was originally published in
Information Management & Computer Security
Information Management & Computer Security Cover Image for Volume 9, Issue 1
Research Article| March 01 2001

E‐commerce Web site design: strategies and models

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Publisher: Emerald Publishing
Online ISSN: 1758-5805
Print ISSN: 0968-5227
© MCB UP Limited
2001
Information Management & Computer Security (2001) 9 (1): 5–12.
https://doi.org/10.1108/09685220110366713

The rapid adoption of the Web as a commercial medium has caused firms to experiment with innovative ways of doing business. Those firms that effectively market themselves on the Web have a distinct advantage. This paper presents two e‐commerce Web site design strategies and 12 e‐commerce models for gaining that advantage.

Keywords: Business strategy, E‐commerce, World Wide Web, Marketing, Models, Design
© MCB UP Limited
2001
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