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Keywords: Electronic commerce
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Journal Articles
Journal:
Information and Computer Security
Information Management & Computer Security (2003) 11 (1): 39–44.
Published: 01 March 2003
... Limited 2003 Business‐to‐business marketing Customer satisfaction Management Electronic commerce Sweeney Group defines customer relationship management (CRM) as “all the tools, technologies and procedures to manage, improve, or facilitate sales, support and related interactions...
