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Keywords: Brands awareness
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Journal Articles
Journal:
Information and Computer Security
Information Management & Computer Security (2010) 18 (3): 162–172.
Published: 20 July 2010
... also discuss the important business implications of our findings. © Emerald Group Publishing Limited 2010 Brands Brands awareness Consumer behaviour Data security Consumer security technologies represent a lucrative business, with an expected worldwide market totaling USD 3.6...
