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Keywords: Consumer marketing
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Journal Articles
Managing perceived risk for customer retention in e-commerce: The role of switching costs
Available to Purchase
Journal:
Information and Computer Security
Information and Computer Security (2015) 23 (2): 145–160.
Published: 08 June 2015
... on the Internet mostly between NT $100-2,000 (74.6 per cent). Consumer marketing Retention Information management Risk Currently, perceived risk (PR) has been understood as an influential factor on a person’s willingness to make a choice, including adopting a new technology such as online shopping...
Journal Articles
Influential factors of online fraud occurrence in retailing banking sectors from a global prospective: An empirical study of individual customers in the UK and China
Available to Purchase
Journal:
Information and Computer Security
Information and Computer Security (2015) 23 (1): 3–19.
Published: 09 March 2015
... approaches (demographic factors, financial activities and IT usage), this study is trying to develop a comprehensive and statistical understanding of online fraud occurrences. Consumer marketing Electronic commerce Consumer behaviour Information management Information security Computer fraud...
Journal Articles
Internet‐based business opportunities: buyers beware of scams
Available to Purchase
Journal:
Information and Computer Security
Information Management & Computer Security (1999) 7 (4): 176–178.
Published: 01 October 1999
...Mohsen Attaran The online consumer market is growing geometrically. Although online shopping offers convenience and saves time, it has its serious drawbacks as well. The Internet is a fabulous tool for shoppers and investors, as well as a fabulous tool for scam artists. This article gives...
