... provide a new feasible approach to customer retention: a business can reduce customers’ perceived risk to increase switching costs against the competition for customer retention in e-commerce. Consumer marketing Retention Information management Risk Currently, perceived risk (PR) has been...

... be contacted at: YAN.SUN@xjtlu.edu.cn © Emerald Group Publishing Limited 2015 Consumer marketing Electronic commerce Consumer behaviour Information management Information security Computer fraud Theories have been applied into the investigation of innovation adoption for decades. Among...

...Mohsen Attaran The online consumer market is growing geometrically. Although online shopping offers convenience and saves time, it has its serious drawbacks as well. The Internet is a fabulous tool for shoppers and investors, as well as a fabulous tool for scam artists. This article gives...