... assistants (VAs). In addition, it examines the moderating role of privacy concerns within these relationships. Design/methodology/approach The study uses a quantitative research approach. Data from a survey of 206 VA users provided input for the partial least squares modelling (PLS-SEM) to analyse...

...) with communication privacy management is proposed. Privacy concerns are specified as a mediator and responsible AI governance is specified as a moderator. Survey data are analyzed using partial least squares structural equation modeling. Findings Most UTAUT2 factors significantly shape privacy concerns...

...-use rights only Search engines User motivation Privacy concerns Protection motivation theory Search engines are among the most used online services on the Web today (De Choudhury et al., 2014). Although search engine providers do not charge users with fees, they usually...

... to understand social media user privacy-protection behaviors and the users’ psychological underpinnings driving those behaviors. Among these, perceptions are the users’ evaluation of their privacy concerns and data sharing benefits inherent in social media use which influence the users’ behaviors to protect...

...Thanos Papaioannou; Aggeliki Tsohou; Maria Karyda Purpose This paper aims to identify the data elements that social network sites (SNS) users consider important for shaping their digital identity and explore how users’ privacy concerns, self-esteem and the chosen SNS shape this process. Design...

...) to online firms on e-commerce websites. Design/methodology/approach Based on an extensive literature review, three sets of factors have been identified. These sets of factors are privacy concern, perceived disclosure benefits and privacy assurances. It is hypothesized that privacy concerns negatively...

... the situation and mitigate privacy concerns of users of smart devices. Research limitations/implications – The proposed approach was evaluated through an examination of the Android’s permission model, although issues arise in other operating systems. The authors’ future intention is to conduct a user...