... Limited 2007 Competitive advantage Relationship marketing Customers Today, in the business world, management recognizes that customers are the core of a business and that a company's success depends on effectively managing relationships with them. As a result, one of the first goals...

... financial investments of several retail giants. © Emerald Group Publishing Limited 2005 Relationship marketing Electronic commerce Radio frequencies Radio frequency identification (RFID) technology is being used as the basis for a new coding system for business applications...

... for customers and it may become their stopping point for product selection and purchase. Business‐to‐business marketing Database marketing Internet Marketing information systems Marketing philosophy Relationship marketing World Wide Web The Internet (the Net) will be more than simply...