... provide a new feasible approach to customer retention: a business can reduce customers’ perceived risk to increase switching costs against the competition for customer retention in e-commerce. Consumer marketing Retention Information management Risk Currently, perceived risk (PR) has been...

... in their own organizations. In most instances, it is retention, not obtaining, IT skills that is the more challenging. A recent senior executive survey put attracting and keeping key employees at the top of the list of concerns of CEOs[3]. Marketing and sales roles were described as the most difficult...