... sustainable competitive advantage. At the same time, end-users are exposed to security issues when using mobile technologies. The ES have seen breaches and malicious intrusions thereby more sophisticated recreational and commercial cybercrimes have been witnessed. ES have seen data breaches and malicious...

..., we critically reflect upon the ways that personal data have been manipulated, and we provide suggestions to address the current state of privacy and security issues. Privacy concerns Privacy Personal data Security issues Smartphone data taxonomy User awareness As smartphone usage...