... Behaviour modification User awareness In a recent study performed by Symantec, employee negligence and system glitches account for 64 per cent of data breaches; this includes information mishandling, violations of regulations, inadvertent data dumps, stolen/lost laptops and wrongful access...

... study to measure the user’s awareness and concepts surrounding privacy concerns to empirically investigate the above-mentioned suggestions. Practical implications – The proposed suggestions in this paper, if adopted in practice, could significantly improve the situation and mitigate privacy...