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Keywords: Web assurance
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Journal Articles
E-commerce assurance models and trustworthiness issues: an empirical study
Available to Purchase
Journal:
Information and Computer Security
Information Management & Computer Security (2014) 22 (1): 76–96.
Published: 04 March 2014
... continue deterring the adoption of e-commerce. These risks ultimately diminish online consumer trust in e-commerce. Web assurance models have been designed in an attempt to encourage online consumer trust through assurance. Unfortunately, many of these models have been inadequate in certain areas...
