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Purpose

This study aims to investigate the contextual challenges of emergency Web-enabled teaching from instructors’ point of view and their future preference for online education.

Design/methodology/approach

A total of 165 instructors from various public and private universities and university colleges in Malaysia participated in this online survey. Data were analyzed using multiple regression.

Findings

The significant challenges for future preference for online education in terms of their relative importance were supporting learners, effectiveness, disadvantages and advantages of emergency Web-enabled teaching.

Originality/value

This study discusses theoretical, practical and public policy implications for the future of teaching in higher education due to the COVID-19 public health emergency.

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