From desire to reality: role of social media influencers in travel intention on holiday trips Available to Purchase

Safdar Khan is a Senior Research Fellow of Tourism at the Department of Business Administration, Aligarh Muslim University, India. He is currently working on various aspects of social media, tourism and hospitality, the food industry and consumer behavior. His research interests include interrelationships between tourism and social media, and consumer behavior. He is currently working on several disciplines of management including entrepreneurship and human resources. He has attended national and international conferences, webinars, workshops and presented research papers, and also published papers in reputed journals with Scopus (Q1 and Q2), ABDC (B and C categories) and UGC care.

Alia Athar is a Senior Research Fellow of Strategic Human Resource Management at the Department of Business Administration, Aligarh Muslim University, India. She is currently working on several disciplines of management, including SHRM and marketing such as exploring Gig economy, decent work, tourism and hospitality. She has attended national and international conferences, webinars and workshops, and has presented and published conference papers.

Ruqaiya Firdaus is a Research Scholar at the Department of Business Administration, Aligarh Muslim University, India. She is currently working on various aspects of consumer behaviour. Her research interests include the interrelationships between organic food and consumer behaviour. She has attended national and international conferences, webinars and workshops and presented research papers.