Fathom allies with top-tier e-commerce partners to provide premium products in the context of new interactive knowledge site
Fathom allies with top-tier e-commerce partners to provide premium products in the context of new interactive knowledge site
Keywords Information services, Internet, Partnering
Fathom, formed to launch a new paradigm in online knowledge, has recently announced the formation of six strategic alliances that will help bring fully integrated e-commerce services into its distinctive vision of an interactive knowledge and education environment on the Internet.
Fathom will work with Blackwell Retail, The British Library, Cambridge University Press, EBSCO Information Services, ecampus, and Taylor & Francis to offer high-quality knowledge e-commerce opportunities in the context of Fathom's public knowledge content. Visitors to www.fathom.com will thus have a simple, immediate way to purchase books, journals and articles that are directly related to the subjects in which they are most interested. Fathom will be the first home for authenticated knowledge on the Internet, presenting the best public content and courses from universities, libraries, and museums on a wide variety of professional, cultural, and academic subjects to a world-wide audience of business and individual users. Fathom will enable consumers to purchase knowledge-related goods while they access the unique content, learning opportunities, and online courses offered by Fathom's knowledge content partners. These content partners currently include: Columbia University, London School of Economics and Political Science, Cambridge University Press, The British Library, Smithsonian Institution's National Museum of Natural History,and The New York Public Library. "Forging these e-commerce alliances is a major step in our drive to build an unrivalled online knowledge centre",said Ann Kirschner, CEO of Fathom. "Visitors to Fathom will be able to obtain exceptional products and services directly relevant to their areas of interest, while our commercial partners will have a pipeline to a vast,informed, motivated consumer audience."
Fathom's new alliances are:
EBSCO Information Services – the umbrella group for the world's largest subscription management agency, with 32 offices in 21 countries, will co-ordinate subscription services for publications offered through Fathom.
ecampus – the only full-service virtual campus bookstore will fulfil orders for academic texts and any other book in print available through the Fathom site.
Blackwell Retail – a division of Blackwell Ltd, the leading academic and specialist bookseller in the UK, and the first to develop a Website, will fulfil orders for academic texts and other books available through the Fathom site.
The British Library – a founding knowledge partner of Fathom,will fulfil document requests through its Document Supply Centre, at Boston Spa,England.
Cambridge University Press – a founding knowledge partner of Fathom, will fulfil orders for Cambridge journals.
Taylor & Francis – has been fully committed to the publication of scholarly information of the highest quality for two centuries,and will fulfil orders and article delivery for scholarly journals from the Fathom Website.
Fathom was launched in April as a first-of-its-kind initiative to project the world's leading academic and cultural institutions onto the Internet. The company's Web site (www.fathom.com) will introduce the first home for authenticated knowledge on the Internet, offering unprecedented opportunities for discovery through courses, information, and learning tools and resources. Working directly with curators of these institutions, Fathom will provide content on a diverse range of subjects, such as business, law, economics, social sciences, medicine, computer science and technology, the arts, journalism, and physics. Much of Fathom's content has never been available outside of the participating institutions, and will include multimedia lectures, seminars,databases, publications, and performances. An advisory board, selected from Fathom's partners, will oversee content.
For further information contact Sherri Weiss, Amy Simpson or Jesse Stone,Fleishman-Hillard, New York, NY, USA. Tel: +1 212 453 2000; Fax: +1 212 453 2022.
Source: Press Release
