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Keywords: AI adoption
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Journal Articles
DeepSeek AI in action: exploring adoption dynamics with UTAUT, task-technology fit and initial trust models
Available to PurchaseMohd Abass Bhat, Chandan Kumar Tiwari, Preeti Bhaskar, Shagufta Tariq Khan, Rajaswaminathan Subramanian
Journal:
Information Discovery and Delivery
Information Discovery and Delivery 1–19.
Published: 24 February 2026
... the translation of intention into actual usage, emphasizing the need for transparent and user-centric AI solutions. Originality/value This study uniquely integrates UTAUT-3, TTF , and the ITM to provide a multidimensional understanding of DeepSeek AI adoption among Generation Z users in Northern India...
Journal Articles
The AI transparency dilemma: when more is less for trust and adoption
Available to Purchase
Journal:
Information Discovery and Delivery
Information Discovery and Delivery (2025)
Published: 10 June 2025
... an inverted U-shaped relationship, where moderate transparency fosters trust and certainty, but excessive transparency induces cognitive overload and skepticism, reducing AI adoption. Design/methodology/approach A Web-based experiment with 491 participants was conducted across two AI decision-making...
Journal Articles
What shapes AI adoption in financial service-oriented contexts? The game-changing role of innovation climate
Available to Purchase
Journal:
Information Discovery and Delivery
Information Discovery and Delivery (2025)
Published: 25 April 2025
... AI adoption among professional accounting and auditing firms and its crucial internal and external dynamics. Design/methodology/approach A validated model of technology-organization-environment-resource dependence theory was applied to analyze responses gathered from accounting and auditing firms...
