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Keywords: AIDA model
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Journal Articles
Evaluating social media’s communication effectiveness on travel product promotion: Facebook for college students in Hong Kong
Available to Purchase
Journal:
Information Discovery and Delivery
Information Discovery and Delivery (2023) 51 (1): 66–73.
Published: 22 June 2022
... comments. They generally perceived Facebook advertising as a platform that could deliver various updated travel promotions and discounts, which can be adequately explained based on the AIDA model. However, respondents were unwilling to recommend the travel company to their friends on Facebook, even...
