... of their usage and how they were integrated in the SMEs business to ensure their survival against the restrictive measures of COVID-19 containment. Furthermore, this study shades the light on challenges SMEs faced in the course to sustain their business. Design/methodology/approach Using a cross-sectional...

.... This study aims to explore the opportunities that data analytics stand to offer higher education and the challenges that plays down its role, adoption and usage in different areas of higher education institutions. Design/methodology/approach This study adopts a systematic literature review approach...