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Keywords: Consumer privacy
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Journal Articles
Journal:
Information Discovery and Delivery
Information Discovery and Delivery (2025) 53 (3): 343–355.
Published: 22 August 2024
...Varun Nayyar Purpose The purpose of the study was to explore the purchase intention of online consumers by proposing and validating a model supported by exhaustive reviews from top-rated journals, where digital technology, consumer privacy, consumer engagement and online advertising were...
