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Keywords: DeepSeek AI
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Journal Articles
DeepSeek AI in action: exploring adoption dynamics with UTAUT, task-technology fit and initial trust models
Available to PurchaseMohd Abass Bhat, Chandan Kumar Tiwari, Preeti Bhaskar, Shagufta Tariq Khan, Rajaswaminathan Subramanian
Journal:
Information Discovery and Delivery
Information Discovery and Delivery 1–19.
Published: 24 February 2026
... landscape, understanding the factors that drive the adoption of DeepSeek is crucial for both developers and users. This study aims to examine the adoption dynamics of DeepSeek AI using the Unified Theory of Acceptance and Use of Technology (UTAUT-3), Task–Technology Fit ( TTF ) and the Initial Trust Model...
