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Keywords: Digital ecosystem
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Journal Articles
Unveiling barriers to O2O technology platform adoption among small retailers in India: insights into the role of digital ecosystem
Available to Purchase
Journal:
Information Discovery and Delivery
Information Discovery and Delivery (2025) 53 (2): 248–260.
Published: 16 July 2024
... of the digital ecosystem in moderating these barriers. Design/methodology/approach Data from 426 Indian retailers was collected, and structural equation modelling was used to validate the conceptual framework. Findings The findings highlight the importance of addressing distrust and technological anxiety...
