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Keywords: External WOM
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Journal Articles
Journal:
Information Discovery and Delivery
Information Discovery and Delivery (2017) 45 (1): 30–35.
Published: 20 February 2017
... An empirical analysis is conducted with a panel data of sales and WOM for 87 books from Dangdang and Douban over a 14-day period based on two generalized least square regression models. Findings Results suggest that both internal WOM and external WOM have significant impact on product sales, and the impact...
