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Keywords: Impediments
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Journal Articles
Unveiling barriers to O2O technology platform adoption among small retailers in India: insights into the role of digital ecosystem
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Journal:
Information Discovery and Delivery
Information Discovery and Delivery (2025) 53 (2): 248–260.
Published: 16 July 2024
...Umesh Chawla; Balraj Verma; Amit Mittal Purpose This study aims to delve into the intricate world of small retailers in India, seeking to understand the impediments/barriers they encounter when trying to embrace online-to-offline (O2O) platforms. It also investigates the potential impact...
