Skip to Main Content
Keywords: Internal WOM
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Information Discovery and Delivery (2017) 45 (1): 30–35.
Published: 20 February 2017
...Hong Hong; Di Xu; Dapeng Xu; G. Alan Wang; Weiguo Fan Purpose This study aims to analyze the impact of the source of online word-of-mouth (WOM) on retail sales. Specifically, the authors focus on the relative impact of external and internal WOMs on book sales. Design/methodology/approach...

or Create an Account

Close Modal
Close Modal