..., Scopus, Riss and medical-related databases using a series of search terms, such as “global warming,” “cosmetics,” “good consumption,” “ditto consumption” and “Internet memes.” Accordingly, 63 documents were selected in the final stage and ultimately used in this review. Findings This systematic...

... cluster elucidates the theoretical underpinnings of memes, while the second cluster explicates the various contexts in which memes are studied. Practical implications This study will be vital to researchers hoping to study internet memes by providing directions for future research. Furthermore...