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Keywords: Marketing strategies
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Journal Articles
Rajeev Kumar, Preeti Aneja, Ranjana Jadaun, P. B. Narendra Kiran, Neha Saxena, Shubham Saxena, Priyank Kumar Singh, Arun Kant Painoli
Journal:
Information Discovery and Delivery
Information Discovery and Delivery (2026) 54 (1): 35–49.
Published: 10 January 2025
..., this study will enhance research output and provide valuable tools for future research on metaverse. Practical implications By analyzing metaverse in marketing, the companies will be able to use this concept effectively to formulate innovative marketing strategies and personalized consumer experiences...
