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Keywords: Originality
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Journal Articles
Journal:
Information Discovery and Delivery
Information Discovery and Delivery 1–18.
Published: 20 February 2026
... their intention to visit and recommend the content. Practical implications This study contributes to food vlog literature by adopting the SOBC framework to explain the relationship between food vlogger–viewer–sellers. Originality/value The study is one of its kind that explores the tri-relationship...
