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Keywords: PLS
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Journal Articles
Evaluating social media’s communication effectiveness on travel product promotion: Facebook for college students in Hong Kong
Available to Purchase
Journal:
Information Discovery and Delivery
Information Discovery and Delivery (2023) 51 (1): 66–73.
Published: 22 June 2022
... million subscribers (Cheung and Leung, 2016 ; Chan et al., 2020). Dickson K.W. Chiu can be contacted at: dicksonchiu@ieee.org 18 10 2021 12 02 2022 11 05 2022 04 06 2022 AIDA model Marketing communication model Social networks Travel product marketing PLS...
